BW Marketing & Design Blog

Driving Traffic to your Web Site

There are a number of great ways to drive traffic to your website. Perfecting SEO (Search Engine Optimization) is one of the best and least expensive ways to drive relevant traffic to your web site by way or organic search. Pay Per Click advertising, using services like Google Adwords, gives you the advertiser more control of search results by bidding on specific keywords. This is a fantastic way to instantly increase traffic and define specific keywords that will potentially convert to sales. Providing compelling content through Email and Newsletter marketing are also very effective ways to provide traffic to your site. While traffic sounds good and looks great from a web tracking perspective, the big question is how do you convert all that traffic into sales?

The biggest factor in converting traffic is analyzing the foundation of your current web site. Do you have a well designed web site and a easy-to-use navigation? Does your web content stimulate emotion from your visitor to get them excited about what you have to offer? I have provided a few suggestions on things you can do to improve your chances of converting traffic to sales.

Quality Traffic

Not all traffic is quality traffic. If someone lands on your page and does not find what they are looking for, they are going to leave. Researching keywords and recognizing which keyword phrases are most likely to convert to a sale is the first step in optimizing your return on investment. Avoid using general keywords, the more specific your keywords are the closer you are to helping a visitor find exactly what they are looking for. In Pay Per Click advertising the conversion optimizer is helpful for identifying keywords that are performing best for your business.

Website Credibility

Your web site should be well designed, trustworthy and credible so that customers will feel more confident about your product or service. Otherwise, your visitors will go elsewhere for a more credible site. Clean design and easy-to-use navigation is key to success. Your customers need to be able to find your products or services quickly. If customers don’t find what they are looking for quickly, they may leave before making a purchase. Think about your own buying habits, if you arrive at a site that appears to be low quality, what is that saying about there product or service?

Compelling Content

Good copy should be informative, short, and to the point, list all of the features and benefits of your products in words your customer understands. It is a proven fact that most customers buy for benefits. How can your product or service help make me make money or save me time and money. Once your copy is written, analyze it to make sure it is optimized for search engines.

Call to Action

Have the visitor take action while they are at your site. Don’t make the  mistake of getting your customer excited and then leave them wondering what to do next. Each landing page should have a clear call to action. Whether your purpose is to collect email addresses, register online, call or buy now! Consider using promotional and limited time offers to put a time limit on making the decision.

Follow Up

Internet marketing studies show that first-time visitors will not purchase your products even if they are ready to buy. The convenience of the Internet makes comparison shopping easier then ever. It is extremely important that you follow up with any warm leads to keep them interested. This is a great time to present and additional offers you make have to offer. It takes multiple touches for a customer to commit to making a purchase.

To learn more about how to generate leads specific to your website
Call or email me for a free consultation

BW Marketing & Design:
717-475-3666
bwmarketingdesign@gmail.com

Posted on November 13th, 2009 by admin
Filed under: Internet Marketing