Portfolio Projects

Project Overview

Lititz Retailers Association

Booklet Designer

The Lititz Retailers Association is a non-profit organization located in Lititz, PA. The LRA is an organization of local businesses that work together to bring tourism and business to the town of Lititz. I was contracted by the LRA in 2001 to develop a tourist guide that would be distributed at local business and all PA welcome centers. My role was to work directly with the president of the organization and local business owners to design a 6" x 9" booklet (64 pages). The guide includes a history of the town, events, town map, local government and police, and a directory of local businesses. I was responsible for creating the design and layout of the tourist guide including the design of over one hundred ads for the publication.

Front & Back Cover

• Designed the front cover of the Lititz Directory
• Designed the back cover ad for Wilbur Chocolate
• Contributed to photography for booklet

Welcome Center

• Designed layout for the welcome pages
• Aided in copywriting for the welcome page message

Community Events

• Designed layout for the events pages
• Aided in copywriting for the events pages

Lodging

• Designed layout for lodging pages including tabs on right to organize the directory by category
• Worked with local businesses to design and approve all ads on this page

Restaurant & Dining

• Designed layout for lodging pages including tabs on right to organize the directory by category
• Worked with local businesses to design and approve all ads on this page with the exception of Isaac's Deli

Business Services

• Designed layout for lodging pages including tabs on right to organize the directory by category
• Worked with local business marketing teams to receive ads on time for layout

Shopping

• Designed layout for shopping pages including tabs on right to organize the directory by category
• Worked with local businesses to design and approve all ads on this page