The Lititz Retailers Association is a non-profit organization located in Lititz, PA. The LRA is an organization of local businesses that work together to bring tourism and business to the town of Lititz. I was contracted by the LRA in 2001 to develop a tourist guide that would be distributed at local business and all PA welcome centers. My role was to work directly with the president of the organization and local business owners to design a 6" x 9" booklet (64 pages). The guide includes a history of the town, events, town map, local government and police, and a directory of local businesses. I was responsible for creating the design and layout of the tourist guide including the design of over one hundred ads for the publication.
Front & Back Cover
Designed the front cover of the Lititz Directory
Designed the back cover ad for Wilbur Chocolate
Contributed to photography for booklet
Welcome Center
Designed layout for the welcome pages
Aided in copywriting for the welcome page message
Community Events
Designed layout for the events pages
Aided in copywriting for the events pages
Lodging
Designed layout for lodging pages including tabs on right to organize the directory by category
Worked with local businesses to design and approve all ads on this page
Restaurant & Dining
Designed layout for lodging pages including tabs on right to organize the directory by category
Worked with local businesses to design and approve all ads on this page with the exception of Isaac's Deli
Business Services
Designed layout for lodging pages including tabs on right to organize the directory by category
Worked with local business marketing teams to receive ads on time for layout
Shopping
Designed layout for shopping pages including tabs on right to organize the directory by category
Worked with local businesses to design and approve all ads on this page
Untitled Document
You can always count on Brian to have artwork saved/delivered in the correct format, correctly sized, and on time. That's so important when dealing with a variety of designers in a deadline driven industry. I'm always confident that Brian's work will fly through the proofing process with no issues.
