D&E is an integrated communications provider offering high-speed data, Internet access, local and long distance telephone, data, professional IT services and video services. I have been with D&E Communications for over six years. I am currently a Marketing Specialist with a focus on D&E's Computer & Networking Support and High-Speed Internet services. I work directly with the senior marketing managers to produce marketing materials, internal product training, product presentations, trade shows and events. My role requires me to be skilled not only in competitive analysis, market research, and technical writing, but also in more business oriented activities like conducting ROI and analyzing marketing investments and strategies.
Before my role as Marketing Specialist I worked as a Senior Graphic Designer. I was responsible for the marketing and advertising media design and production for D&E Communications residential and business services (Internet, Phone, Video, and Technical Support).
Email Blasts
Responsible for product positioning, copywriting and email design
Generate email mailing list
Send HTML email using Listrack email distribution that offers detailed management and analysis tools
The Free Evaluation promotion has been extremely successful way of finding new long term business customers
This is an example of a welcome email offer to new D&E Communications customers
Wireless Internet Campaign
Responsible for product positioning, copywriting and direct mail design
Performed product training for customer service and tech support groups to handle incoming calls
Used direct mail artwork to create additional campaign media
The wireless networking/Internet product has been extremely successful in creating monthly reoccurring revenue
Network Evaluation Campaign
Responsible for product positioning, copywriting and direct mail design
Performed product training for customer service and tech support groups to handle incoming calls
Used direct mail artwork to create additional campaign media
The Free Evaluation promotion has been extremely successful way of finding new long term business customers
Cable TV Tri fold Brochure
Designed program guide brochure for the D&E's cable tv service
Distributed brochures at all events, trade shows, presentations, office locations, and welcome kit
Internet & TV Direct Mail
Designed oversized postcard with a discounted bundle offering
Generated targeted mailing list to students of Penn State University
Organized printing and mailing services
Internet Direct Mail
Designed an oversized postcard that opens by pulling off the die-cut tickets
Worked with marketing managers to create Hersheypark partnership
Organized printing and mailing services
This promotional partnership proofed to be one of the most successful promotions
Internet Installation CD
Designed a die-cut CD case with fold out Internet setup directions
Designed CD artwork and a insert with important user information
Organized printing and distribution
Annual Report Cover
Designed the 2005 and 2006 Annual Financial Report Cover in wrapper format
Assisted with copywriting for the message to the shareholders
Organized printing and distribution
Untitled Document
I had the pleasure of working with Brian in his Graphic Designer role at D&E for many years. Brian's years of experience with D&E provided an opportunity for him to make a career advancement into my Product Marketing Team as a Marketing Specialist. This new role expanded Brian's responsibilities to include developing marketing campaigns and promotions and monitoring their outcome. It also requires understanding the competitions positioning, pricing and product portfolio to ensure we continue to be competitive in the market place. As part of the Product Marketing team Brian has gained a better understanding of what media works best for certain campaigns, demographics and promotions. He continues to grow and expand his knowledge of product marketing.
He's a dedicated employee that
is eager to learn new things and
is always willing to bring new
things to the table for consideration.
He's forward thinking and always
gets the job done.
